All About Emails in Heights Platform

Heights Platform includes email marketing tools that allow you to collect leads, manage your audience, send newsletters and promotional campaigns, and automate communication with your students.

You can use Heights to communicate with people throughout their entire customer journey, from the moment they subscribe to your email list to the time they purchase a product and become a student.

Heights also automatically sends important transactional and program-related emails. For example, students can receive welcome emails, login instructions, purchase receipts, bundle welcome emails, and scheduled challenge lesson notifications.

Contacts

The Contacts area allows you to manage people who have joined your email list, including people who have not registered as students or purchased one of your products.

Contacts can be added in two ways:

Manually from inside your Heights account
Automatically when someone submits an email collection form

From the Contacts area, you can manage your leads, subscribers, students, and customers in one central place.

Email campaigns can be sent to:

Contacts
Students
Contacts and students together

You can also use audience filters to refine your recipients and send messages to specific groups within your audience.

This allows you to use Heights to collect leads, nurture subscribers, communicate with students, and turn website visitors into customers without relying on a separate email marketing platform.

All Heights subscription plans include a contact allowance. Your plan’s contact limit includes both active and inactive students.

Basic Plan: 5,000 contacts
Pro Plan: 10,000 contacts
Academy Plan: 100,000 contacts

Email Collection Forms

Email collection forms allow you to grow your email list directly through Heights.

You can create forms for different purposes, including:

Promoting a lead magnet
Building a waitlist
Collecting newsletter subscribers
Registering interest in an upcoming product
Capturing leads from your website
Growing an audience before launching an offer

After creating a form, you can add it to any page built with the Heights Web Page Builder.

Open the page you want to edit, drag a form block onto the page, and select the email collection form you want to display.

When a visitor submits the form, their information is automatically added to your Contacts area. You can then include them in email campaigns, newsletters, and automated email sequences.

Email Campaigns

Email campaigns allow you to send newsletters, announcements, promotional emails, educational content, and other messages to selected groups within your audience.

You can send campaigns to contacts, students, or both groups together.

To create a campaign, open the Email Campaigns area inside your Heights account and select the option to create a new campaign.

When creating your campaign, you will be able to prepare the email content and design, select your audience, and choose when the email should be sent.

1. Create Your Email

You can create the email manually, start with a professionally designed template, or ask Heights AI to generate a complete design.

The campaign editor allows you to customize elements such as:

Text and headings
Images
Buttons and calls to action
Background colors
Spacing
Columns and layouts
Content sections

You can also use supported personalization tags to customize the email for each recipient.

2. Select Your Audience

Choose whether you want to send your campaign to contacts, students, or both.

You can then use filters to create a more specific audience based on information such as a recipient’s purchases, enrollment, contact status, or relationship with your products.

Depending on the audience you want to reach, available selections may include:

Any Purchase: People who have purchased at least one product.
Leads with No Orders: People who have not placed an order.
Enrollment: Students enrolled in your program.
Course Order: Students who purchased or were granted a specific course.
Bundle: Students who purchased or were granted a specific bundle.
Digital Product: Students who purchased or were granted a specific digital product.

After selecting your audience and filters, you can review the estimated number of recipients before sending the campaign.

3. Test and Schedule Your Campaign

Before sending your campaign, you can send a test email to yourself to review how the email appears in an inbox.

Save the campaign as a draft while you are working on it. When the campaign is ready, you can send it immediately or schedule it for a future date and time.

Scheduled campaigns can be edited or deleted until 30 minutes before their scheduled send time.

The sender name displayed in the email is based on the program name saved in your account settings.

AI Email Design

Heights AI can generate professional email campaign designs based on your message, campaign goal, and preferred visual style.

Describe the email you want to send and the design you have in mind. Heights AI can create a complete email design that includes the layout, content sections, imagery, and calls to action.

You can use AI Email Design to:

Generate a new email design from scratch
Edit an existing email campaign
Change colors, backgrounds, spacing, and layouts
Add sections such as blog cards or promotional blocks
Create unique calls to action
Adjust the design to better match your brand

For example, you can ask Heights AI to change the background color, add a featured article section, reorganize the layout, or create a new promotional call to action.

The generated design provides a starting point for your campaign. Every element remains customizable, so you can continue editing the content and design manually or make additional changes with Heights AI.

Email Campaign Templates

Heights includes a growing library of professionally designed email campaign templates.

Templates are available for different types of campaigns, including:

Product announcements
Newsletters
Event promotions
Welcome emails
Lead nurturing campaigns
Educational content
Community updates
Special offers

Select a template when creating your campaign to start with a complete layout instead of designing the email from a blank page.

Each template can be customized manually or with Heights AI. You can:

Add your logo
Update the colors
Change the layout
Replace images
Edit the written content
Add or remove sections
Adapt the design to your brand

Event Announcement Emails

On the left sidebar of your Creator Dashboard, open Notifications and select Events.

An event is a notice that appears for students at the top of their Courses page.

You can use events to announce:

New courses or lessons
Live webinars
In-person training
Program updates
Time-sensitive information

Every event has a start date and an end date.

You can also send an event announcement by email to your students. To do this, select Send as Email when creating or editing the event.

Automatic Email Templates

Heights automatically sends certain emails to students when important actions take place inside your program.

For example, students may receive:

Welcome emails with login instructions
Purchase receipts
Enrollment notifications
Other program-related emails

These automatic system emails are separate from the ready-to-use design templates available in the Email Campaigns editor.

You can edit the text and HTML of supported automatic emails by opening the Email Templates page from the left sidebar of your Creator Dashboard.

Learn more in the Email Templates guide.

Bundle Welcome Emails

Each bundle in Heights can have its own welcome email. This email can be automatically sent when a student purchases or enrolls in the bundle.

To create or edit a bundle welcome email, open the bundle and select Welcome Email from the admin options at the top of the page.

To activate the email, select Send Welcome Email on Enrollment at the bottom of the bundle welcome email editor.

Challenge Emails

Within Challenges, you can schedule automated emails that notify enrolled students when a new lesson is released.

These reminders help students know when new challenge content is available. The email is sent only to students enrolled in that specific challenge.

To create a lesson release email:

Open the lesson editor inside the challenge.
Find the lesson’s release settings.
Select Set Up Lesson Release Email.
Compose and personalize the email.
Select Finish Editing Email.
Save the lesson.

The email will be scheduled based on the lesson’s release date and time.

After scheduling the message, an Email Scheduled label will appear in the lesson’s release settings. Once the email has been delivered, the label will change to Email Sent.

You can edit the email before the lesson release date.

Only one challenge lesson email can be delivered to a student per day. If multiple lessons with scheduled emails are released on the same day, only the first eligible email will be sent.

After scheduling a lesson release email, the lesson’s launch date cannot be changed directly. To use a different launch date, remove the scheduled email before making changes or recreate the lesson if required.